Test 2

** Remember no class this Tuesday, 2/16

This test is a little different from the last one. I'd like you to pick four questions to answer.

Each will be shorter than the questions last time, about a half page to a page, double spaced for each answer.

Again, your book is the main source for answers, but feel free to use other sources. Just remember to cite them. And same rules as last time.. you can talk it over with fellow classmates, but must write it yourself.

Due via email or handed in (Urban) Thursday 2/25

Pick four short answer questions:

1. How have blogs changed news gathering?

2. What are the main differences between print, broadcast and online news?

3. What four dimensions do advertising specialists use to evaluate media selection, and what trade-offs can occur?

4. What are the functions and dysfunctions of advertising in our society?

5. Define public relations and give examples of what someone working in public relations might work to accomplish.

6. Describe the steps involved in planning a public relations campaign.

7. Talk about different businesses or areas that public relations is practiced, and how they may differ.

8. What are some criticisms of journalism in today's society, and how might they be fixed?

9. What core elements characterize newsworthy events, and how and why do news organizations focus on them?

10. From the time of the Industrial Revolution on, what advances helped pave the way for modern day advertising?